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Audiences as Consumers: Revisiting Assumptions
What's behind the declining arts audience? Let's re-examine consumer behavior.
Steppenwolf the PokéStop?: How Theaters Should Use Pokémon Go
Theaters can use the popularity of Pokémon Go to draw new audiences to their theaters.
Arts Participation: It’s the Experience, Stupid.
We must engage with cohorts on their own terms.
Everybody Use This Crazy Easy Service for Arts Funding
Giving Assistant is ready to convert all your online shopping into arts donations.
Founding Visions: The SF Mime Troupe & Keeping It Simple
Theater doesn’t have to be difficult, it can be simple -- not boring, but simple.
Enforcing Silence: What’s at Stake with Cellphone-gazi
Those who actively love theater may be the biggest barriers to necessary change.
Engagement Is Busting Out All Over
Artists, audiences, arts organizations -- oh my.
Los Angeles: Still Crafting the Theater’s Future
The demographic writing is on the wall.
Marketing Classical Arts in a Modern World
From the war for attention, notes from the battlefield.
A Look in the Marketing Mirror
Marketing is a reflection of those who decide which strategy is the best fit.
Crossing Over: Marketing to Non-Traditional Audiences
It’s not the push of selling a ticket, it’s the pull of engagement.
The Subscription Model: Is Agency the New Individuality?
From whom the individual is to what the individual can do.
The Performance of the Audience: A Review
Why are some behaviors acceptable and others forbidden?
Who Should Confront a Disruptive Audience Member?
Actor John Lacy was allegedly fired for doing the house manager's job.
Uncomfortable in the Audience
Tell us about the times you've physically suffered through performances.
“Live Theater”: As Opposed to What, Dead Theater?
Qualifying "theater" with "live" should be redundant, but has become common.
The Whitest Place in America: The Musical Theatre?
We're struck by how very, very, very white this directory is.
Week Ending July 30: A Flap About Tweeting at the Theater
Plus a discussion about endowments -- and how to tap them.
On the Racial Imbalance of the Broadway Audience
There are two questions we must continually ask.
A Vision: Arena Stage Permitting Tweeting During Performances
Do institutional theaters "expect audiences to disconnect and remain in a dome of silence"?