Wednesday, June 19, 2019
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Reaching the Right: What Is Arts and Culture Doing Wrong?

Why the cultural sector isn't reaching right-wing conservatives -- and why it matters

What’s Hot? Constructing and Managing Outdoor Stages

A sculpture park thinking about performance opportunities?

Network TV Needs to Stop Doubting Its Best Comedians

Networks keep assuming audiences can't handle smart, fast humor. Ratings prove otherwise.

Marketing Broadway Musicals: Moving Beyond Cookie-Cutter

As Broadway musicals push form and content, marketing must reflect their innovations.

How to Approach Arts Activism (and Not Make Another Pepsi Ad)

In this podcast, is your art really activism or are you just selling soda--er, tickets?

Are the Arts Just Using Activism Language to Sell Tickets?

When should artists adopt activist language for their work?

From Musical Comedy, Escape From Terror

Just like what happened on Broadway after 9/11.

Goodman to Skip Plays, Just Show Movies for 17-18 Season

Chicago's Goodman Theatre devotes its 2017-2018 season to The Power of Film.

Why Do Theaters Dumb Down TYA?

Introducing a new column on how we can make better, smarter theater for young audiences

3 Questions to Ask About Art Other Than “Did You Like...

We watch a lot of arts and media. Here's how we can do a better job of talking about it.

Get Your Theater More Than an Audience–Build a Fandom

What church and K-pop can teach us about building a lifestyle around your organization.

Millennials and Arts: Can We Do It Their Way?

How will we engage and attract the largest audience ever?

Two NYC Indie Theaters Discover Giving Assistant

Two nonprofit companies discover a new source of online fundraising.

What Is a “Consumer-Friendly” Arts Experience?

It comes down to these four words.

How Video Games Show Us the Value of Unhappy Endings

Video games are full of unhappy endings. What if this were true in other art?

Watch: A Better Way to Describe the Value of the Arts

In this video, a new way for artists to explain what their work does for society.

Audiences as Consumers: Revisiting Assumptions

What's behind the declining arts audience? Let's re-examine consumer behavior.

Steppenwolf the PokéStop?: How Theaters Should Use Pokémon Go

Theaters can use the popularity of Pokémon Go to draw new audiences to their theaters.

Arts Participation: It’s the Experience, Stupid.

We must engage with cohorts on their own terms.

Everybody Use This Crazy Easy Service for Arts Funding

Giving Assistant is ready to convert all your online shopping into arts donations.
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