Tag: audiences
Reaching the Right: What Is Arts and Culture Doing Wrong?
Why the cultural sector isn't reaching right-wing conservatives -- and why it matters
What’s Hot? Constructing and Managing Outdoor Stages
A sculpture park thinking about performance opportunities?
Network TV Needs to Stop Doubting Its Best Comedians
Networks keep assuming audiences can't handle smart, fast humor. Ratings prove otherwise.
Marketing Broadway Musicals: Moving Beyond Cookie-Cutter
As Broadway musicals push form and content, marketing must reflect their innovations.
How to Approach Arts Activism (and Not Make Another Pepsi Ad)
In this podcast, is your art really activism or are you just selling soda--er, tickets?
Are the Arts Just Using Activism Language to Sell Tickets?
When should artists adopt activist language for their work?
Goodman to Skip Plays, Just Show Movies for 17-18 Season
Chicago's Goodman Theatre devotes its 2017-2018 season to The Power of Film.
Why Do Theaters Dumb Down TYA?
Introducing a new column on how we can make better, smarter theater for young audiences
3 Questions to Ask About Art Other Than “Did You Like...
We watch a lot of arts and media. Here's how we can do a better job of talking about it.
Get Your Theater More Than an Audience–Build a Fandom
What church and K-pop can teach us about building a lifestyle around your organization.
Millennials and Arts: Can We Do It Their Way?
How will we engage and attract the largest audience ever?
Two NYC Indie Theaters Discover Giving Assistant
Two nonprofit companies discover a new source of online fundraising.
How Video Games Show Us the Value of Unhappy Endings
Video games are full of unhappy endings. What if this were true in other art?
Watch: A Better Way to Describe the Value of the Arts
In this video, a new way for artists to explain what their work does for society.
Audiences as Consumers: Revisiting Assumptions
What's behind the declining arts audience? Let's re-examine consumer behavior.
Steppenwolf the PokéStop?: How Theaters Should Use Pokémon Go
Theaters can use the popularity of Pokémon Go to draw new audiences to their theaters.
Arts Participation: It’s the Experience, Stupid.
We must engage with cohorts on their own terms.
Everybody Use This Crazy Easy Service for Arts Funding
Giving Assistant is ready to convert all your online shopping into arts donations.
What I Got Out of My Lunch with the New NEA...
In June 2018, President Trump appointed Mary Anne Carter to be Acting Chair of the National Endowment for the Arts. The press at the...
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