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Sorry Taylor–John Reuben Has the Boldest Comeback of 2017

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The innovative rapper is back -- with a message his Christian fans may not want to hear.

The Long Tail of Arts Advocacy: Why Isn’t It Helping Us?

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We're not the NRA. We're the arts. The NRA has great power. We don't. Advocacy, hello?

Reaching the Right: Can Arts Touch Conservative Audiences?

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New approaches to attracting conservatives to the performing arts.

Slamming Millennials: 3 Dance Companies That Won’t Do It

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All dance companies must plug in and reach out to engage Millennials, online and on stage.

Reaching the Right: What Is Arts and Culture Doing Wrong?

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Why the cultural sector isn't reaching right-wing conservatives -- and why it matters

What’s Hot? Constructing and Managing Outdoor Stages

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A sculpture park thinking about performance opportunities?

Network TV Needs to Stop Doubting Its Best Comedians

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Networks keep assuming audiences can't handle smart, fast humor. Ratings prove otherwise.

Marketing Broadway Musicals: Moving Beyond Cookie-Cutter

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As Broadway musicals push form and content, marketing must reflect their innovations.

How to Approach Arts Activism (and Not Make Another Pepsi Ad)

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In this podcast, is your art really activism or are you just selling soda--er, tickets?

Are the Arts Just Using Activism Language to Sell Tickets?

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When should artists adopt activist language for their work?

From Musical Comedy, Escape From Terror

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Just like what happened on Broadway after 9/11.

Goodman to Skip Plays, Just Show Movies for 17-18 Season

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Chicago's Goodman Theatre devotes its 2017-2018 season to The Power of Film.

Why Do Theaters Dumb Down TYA?

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Introducing a new column on how we can make better, smarter theater for young audiences

3 Questions to Ask About Art Other Than “Did You Like...

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We watch a lot of arts and media. Here's how we can do a better job of talking about it.

Get Your Theater More Than an Audience–Build a Fandom

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What church and K-pop can teach us about building a lifestyle around your organization.

Millennials and Arts: Can We Do It Their Way?

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How will we engage and attract the largest audience ever?

Two NYC Indie Theaters Discover Giving Assistant

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Two nonprofit companies discover a new source of online fundraising.

What Is a “Consumer-Friendly” Arts Experience?

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It comes down to these four words.

How Video Games Show Us the Value of Unhappy Endings

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Video games are full of unhappy endings. What if this were true in other art?

Watch: A Better Way to Describe the Value of the Arts

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In this video, a new way for artists to explain what their work does for society.
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