Pardon me while I enjoy a very hearty LOL. Like a literal LOL — something that actually made me, well, laugh out loud. And the major props for that achievement go to publicist Beck Lee, who today sent out what is perhaps one of the funniest (and I don’t think it was unintentional) press release I’ve read in quite some time.
The opening sentence of the release cheekily reads : “The dark-horse favorite My Sinatra, a one-man musical created by and starring Cary Hoffman, opens on Sunday, April 22, at 3pm, after a 10-month preview period that would give even Spider-Man pause.” I mean, you gotta love it. Eight ball in the side pocket, folks, end of the game. And the sentence, you’ll notice, doesn’t refer to the Broadway musical Spider-Man, which would require the title to have quotation marks in the style that Lee uses in the release. No, that lede refers to the character himself, who must be wondering how on earth he got mixed up in that ridiculous Julie Taymor-led musical juggernaut in the first place.
But no matter — that’s all ancient history.
And unlike the interminable drama that surrounded Spider-Man (I mean, Spider-Man), My Sinatra has had a rather interesting evolution, from PBS concert special to cabaret act to revue to, now, solo tuner. Again from Lee’s PR:
In My Sinatra, Hoffman tells the implausible story of a nerdy Jewish kid from Long Island’s idolization of the singer Frank Sinatra, and of how this obsession, fueled by his uncanny ability to sound like the singer, would be both a meal ticket and an emotional albatross.
Ah, the Chairman of the Board. A genius, a madman and a fool. A gift that keeps on giving.
Should be interesting.
My Sinatra performs Thursdays and Fridays at 7:30pm, Saturdays at 8pm and Sunday at 3pm at Sofia’s Downstairs Theatre (at the Hotel Edison, below Sofia’s Ristorante), 221 W. 46th Street. For more information and tickets, call 212-352-3101.