Broadway’s Serino Coyne Gets Down, Shakes Booty, Enters the Party Business


One of the blue-chip firms that provides marketing and advertising prowess for Broadway, Off-Broadway as well as to the commercial and nonprofit theatrical producing sectors alike — Serino Coyne — is now branching out into the party business.

Which makes sense, actually, since event-planning is nowadays as much a rigorous part of the theatrical producing machine as presenting the actual show itself.

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Better get everybody under roof, methinks.

And so, according to a press release received yesterday, “Serino Coyne will offer event-planning as a new service, available to all producers, non-profits and other industry organizations, independent of other agency services.”

Here’s a little bit more 411 for all of you networking folks out there:

Suzanne Tobak, the industry’s leading planner, party girl and go-to expert for 20 years, will spearhead the new department, providing opening night, gala and benefit event-planning services out of Serino Coyne’s New York office. Prior to joining Serino Coyne, Tobak was the Senior Director of Advancement at The Actors Fund where she coordinated numerous fundraising events for the organization. Since March, she planned events for an array of clients including The Broadway League’s Schoenfeld Vision for Arts in Education Award honoring James M. Nederlander, as well as the opening night parties for this season’s Broadway productions of American Idiot, Come Fly Away, La Cage Aux Folles, A View From The Bridge, Looped, Lend Me A Tenor and Next Fall.

How do you score entree to all those parties, hm?

As for the rest of you, if you’re unfamiliar with Serino Coyne, read this (with apologies for relying on a press release_

Serino Coyne is the nation’s pre-eminent entertainment advertising agency. With offices in New York and San Francisco, Serino Coyne holds over 30 years of experience providing a full range of advertising services including creative development, strategic planning and in-house media planning and buying. They currently handle the campaigns for such long-running hits as Disney’s The Lion King, Disney and Cameron Mackintosh’s Mary Poppins, Wicked, Jersey Boys, Mamma Mia!, The Phantom of the Opera, this season’s The Addams Family and Promises, Promises as well as The Metropolitan Opera and Lincoln Center Theater.