Reporting From WhiskeyFest 2009 — Part I


MaltAdvocate.bmp IIThe Clyde Fitch Report was enormously excited and privileged to be press accredited for Malt Advocate magazine’s 13th annual Whiskey Fest New York, which took place on Nov. 9 at the Marriott Marquis Times Square. (Thank you again to Joan McGinley, Events and Publishing Manager of Malt Advocate, for this opportunity!)

I had attended last year’s Whiskey Fest and written a piece about it for the New York Press; attendance this year, if the crowds were any indication, were up this year — good news in recessionary times.

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The CFR is not a whiskey blog, per se. But I’ve acquired enthusiasm for whiskey in recent years, and so I was pleased to attend Whiskey Fest by my close friend and colleague Rik Sansone, who not only shot and edited four video interviews with distillers from around the country, but has been teaching me about whiskey’s finer points and doing, may I say, a pretty damn good job. (Thank you, Rik!)

We will present one of the four videos each Tuesday, starting today and through Dec. 22. The first interview is with Angela Traver, who is public relations manager for Buffalo Trace Distillery, located in Frankfurt, Kentucky.

It was on my first trip down to Louisville in 2007 that I sampled some great Kentucky bourbon, but as you’ll see from the video, there is still a great deal for me to learn.

One aspect of Buffalo Trace’s product that I can convey, however, is taste (though the “mash bill,” Traver noted, will stay a company secret no matter how many fawning videos the Clyde Fitch Report publishes. Can’t blame a guy for trying).

The Buffalo Trace, the company’s flagship Bourbon, is aged eight to 10 years and is exceedingly smooth, with a gentle but surprisingly invigorating sweetness on the finish — a 6pm Bourbon, say, more than a 10pm. The Eagle Rare, which is unblended, is considerably more hirsute, with an interplay of spices that dares you to identify them one by one.

For more information on Buffalo Trace (including how to order some), click here.

And now, here’s Angela Traver, on behalf of a terrific product: