Involved with 2009 Free Night of Theater? Enjoy an “Audience Retention” Session — Free!


FreeNightThe Arts & Business Council of New York is reminding participants in the 2009 Free Night of Theater program that if your company participates, you’ll be able to access a free Audience Retention workshop presented by Target Resource Group.

What’s Target Resource Group?

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Well, here’s the 411:

“For more than a decade, TRG has provided innovative marketing consulting and direct response services to the arts and cultural industry throughout North America, generating increased, sustainable revenue growth for clients. TRG clients have enjoyed double-digit growth, increased demand for their programs, and improved returns-on-investment.

Sign up by September 10 and Free Night of Theater promises to:

1. Target and deliver new audiences through corporate, community, and other organizational partnerships.

2. Unite at least 100 theaters from all five boroughs, promoting their work and providing them with audience development opportunities and tools.

3. Produce a general awareness launch event in Union Square on Thurs., Oct. 15 with performance and promotional opportunities for the participating theaters.

If you have a show, reading, or workshop between Oct. 8 and Nov. 1, contact Ruth Eglsaer for more information: or 212-609-5988. Sign up by September 10 to participate in the TRG workshop.

For more info., visit the Theatre Communications Group website: