There are a few action items in the latest email blast from the Arts and Business Council of New York, which is a division of Americans for the Arts. The action item perhaps most vital for the arts sector is the Lifeline program.
Quoting from the email:
Free expertise. At its annual Encore Awards this year, ABC/NY announced the launch of the Lifeline Project: to assist arts organizations through the current, difficult economy. Drawing on ABC/NY’s core of pro-bono business volunteers, Lifeline provides expertise to help your organization redesign for success. Executives with finance, planning, marketing, human resources, and other backgrounds are available to be deployed to assist you in optimizing opportunities to increase efficiencies and explore new revenue potential. Customized, dedicated, arts-specific, a.s.a.p.- but we will work with you as long as you want, as long as it takes. Cost benefit options articulated at no cost; your choice how to proceed.
ABC/NY is also soliciting private funding to make grants to the arts organizations Lifeline volunteers work for, particularly those who have identified new and innovative ways to partner with other like organizations, resulting in cost savings and/or maintaining or increasing marketing or program possibilities. (Stay tuned!)
We welcome the opportunity to talk with you about how Lifeline could help your organization. Please contact us at firstname.lastname@example.org.
In addition, the organization promoted Patron Technology’s 2009 E-marketing E-mersion E-vent, “a jam-packed day of e-marketing tools, techniques, and new products to help you make the most of your e-marketing.” This includes the following seminars and/or discussions:
Results of 2009 Online Arts Patron Tracking Research
Facebook & Twitter: How’s and Why’s
E-mail Marketing – Advanced & Beginner sessions
What Arts Patrons Really Think of Your Web Site (& What to Do About It)
New Technology – the coming world of CRM
Plus all-day Lobby Roundtable sessions for beginners
Hosted by Elliot Forrest of WQXR FM.
Early-bird discount (through July 31): $85 for the full day ($125 thereafter). Arts & Business Council members receive an additional 15% discount (please note that this discount may not be combined with the PatronMail client discount). Use the discount code ABCNY09. You can register for this event here.