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Boomerang’s “100 Hamiltons”: What Indie-Theater Fundraising Tactics Work Best?

boomerang

The Boomerang Theatre Company sent out an email blast last week in order to fundraise. Their campaign is actually pretty straightforward:

“100 Hamiltons” is back!
Thanks to all who support Boomerang throughout the year.

As a nonprofit charity, Boomerang is always dependent on donors like you to keep producing new plays. One way we ask people to donate is through “100 Hamiltons”, a two week campaign where we ask 100 people to each donate $10 (one “Hamilton”). Beginning today, September 1st, 2009 we’re going to be asking for your help in the form of one $10 donation.

Well how can my $10 help?
It can help a lot. Because your $10 hangs out with other “Hamiltons” just like it, and together that money goes to rehearsal space, costumes, lighting equipment…all the tools we’ve used for 11 years to put together exciting and challenging shows, they come from your $10 donation. Can you believe it?

Can I give more than one “Hamilton”?
Um, let me think about that for a minute…YES! Be a champion and give $20, or more! You’ll feel even better about your donation (twice as good, in fact.)

Alright, I’m ready to donate! How do I do it?
Easy like Sunday morning, my friend…
1) To make an online donation (the fastest and easiest way), just click here and you’ll be directed to Network for Good, who’ll process your credit card for you.
or
2) Send a check to Boomerang Theatre Company, P.O. Box 237166, Ansonia Station, NYC 10023, Attn: 100 Hamiltons

The “100 Hamiltons” campaign ends Sept. 12, 2009! I’ll be sending you update on our progress with the campaign as we go, so you can see how your donation has help us reach our goals. Please donate today. Your one “Hamilton” really does make a difference! Thanks in advance for your donation!

Tim Errickson, Artistic Director
Boomerang Theatre Company

Now, just to be clear, and with all due respect to Errickson and the Boomerang gang, I’m not suggesting this campaign is necessarily breaking new ground. However, I’d like to start collecting as many stories of straightforward but highly successful theater-fundraising stories from modest-sized New York indie theaters as possible. So if, say, Boomerang had chosen not to do “100 Hamiltons” but “100 Lincolns,” “100 Jacksons” or “100 Grants” (now there’s an idea!), might they also work? What’s more effective, “1000 Quarters” or “10,000 Dimes”? Are there best practices for indie theater regarding these campaigns? The Clyde Fitch Report would welcome any and all anecdotes.


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